Annalisa Podwin
director | designer | dreamer
Casper House
Client: Casper
Casper House was a first-of-its-kind immersive holiday shopping experience in the New York market. Imagined as a whimsical illustrated house that "fell" from the sky and "landed" inside a store, the playful concept brought Casper’s charming personality to life. Guests were invited to explore cozy, thoughtfully designed bedroom spaces, each showcasing the brand’s product line in a practical yet inviting way. The result was an engaging and delightful environment that perfectly captured the magic of the holiday season while staying true to Casper’s signature blend of comfort and creativity.
Design: Annalisa Podwin
Strategy & Marketing: Casper
Creative Direction: Casper
Fabrication: Square Design