The Hall of Desires

Client: Estée Lauder & HEARST

Brief: Create a cohesive and immersive brand experience to promote the Estée Lauder Pure Color Desire lipstick at the Harper’s Bazaar ICONS event.

Concept: We transformed the iconic Plaza Hotel into a captivating "Hall of Desires," featuring oversized lipstick mirrors that surrounded guests for the ultimate photo op. The dazzling installation captured the essence of the Pure Color Desire lipstick, offering a bold and unforgettable visual experience. In addition, a satellite makeup station was set up in the women’s room, allowing guests to try the new shade and enhance their experience.

Creative Direction: Annalisa Podwin | Fabrication & Production: Lanningsmith | Event Production: Empire Entertainment | Photography: Caroline Dorn, Getty Images