Fujifilm Instax at Harper’s Bazaar ICONS

Client: Fujifilm

Brief: Create a dynamic photo activation that promotes the Fujifilm Instax Square at the iconic Harper’s Bazaar ICONS event.

Concept: Taking inspiration from the square shape of the camera along with the new rose gold color, we created a sleek, editorial-inspired photo wall along with a custom-built display wall for attendees to grab cameras to use as well as display their photos.

Concept & Design: Annalisa Podwin
Strategy & Marketing: Harper’s Bazaar
Event Production: Empire Entertainment
Photography: Caroline Dorn & Getty Images