KUWTK Drive-In Premiere

Client: E! Entertainment / NBC Universal

Brief: For the final season of Keeping Up With The Kardashians on E!, launch a one-night-only ticketed screening event at the Rose Bowl.

Concept: We brought the signature Kardashian glam to the Rose Bowl in Pasadena with a COVID-safe and spectacular twist. Guests were welcomed by epic glowing gold “K” sculptures as the centerpiece each car drove through upon arrival, setting the tone for the dazzling evening. After check-in, attendees were directed to a drive-thru step-and-repeat photo op, where their professionally captured photos were instantly texted to their phones. Once parked, guests accessed exclusive menus from a curated lineup of local food trucks via a custom app that notified them when their orders were ready for pickup. With snacks, swag, and gourmet bites in hand, fans settled into their cars to enjoy an exclusive sneak peek of the season’s first episode, all while soaking in the vibrant energy of this unforgettable Kardashian-inspired event.

Creative Direction: Annalisa Podwin
Strategy & Marketing: NBCU
Event Production: Empire Entertainment
Fabrication: Pink Sparrow
Photography: Kelly Nyland