House of Villains
Series Premiere

Client: NBCUniversal / E! Entertainment

Brief: Create a villain-approved event for cast, press and influencers in LA to celebrate the new E! reality show: House of Villains.

Concept: To bring House of Villains to life, we transformed the space into a bold, villainous playground, merging cheeky branding with high-impact design. To kick-it off, a massive 8-ft, snake-entwined E! sculpture was a show-stopping beacon seen all the way from Fairfax Ave. A hot pink tunnel of playful insults, set the tone for a night full of mischief and fun. Vibrant pops of hot pink and purple infused every corner, from vinyl-wrapped lounge steps to devil horn mirror clings in the bathrooms, creating a fully immersive experience dripping with personality.

Guests stepped into cinematic “villain moments” with custom video activations designed to unleash their inner antagonist. From wielding iconic props like Fairplay’s RIP GRANDMA tombstone to channeling cast favorites like Bobby Lytes’ unapologetic line, “I AM a villain. But I’m a FUN villain,” these activations were instant social media gold.

Creative Direction & Design: Annalisa Podwin
Strategy & Marketing: NBC Universal
Fabrication: Whalefilm
Florals: Tropic of Flowers
Photo/Video Activations: POP Social
Production: Empire Entertainment
Photography: Bryan Bedder & Jordan Strauss / E! Entertainment