RHOSLC Drive-In
Series Premiere

Client: NBCUniversal / Bravo

Brief: Design a consumer-facing premiere event to launch the first season of Real Housewives of Salt Lake City in the LA and Salt Lake City markets during the pandemic.

Concept: An unforgettable drive-in experience inspired by classic retro drive-ins, complete with big bulb lights and a striking marquee sign that welcomed guests with an old-school cinematic feel. The entire setup was elevated by the inclusion of Utah’s iconic snow, turning the scene into a winter wonderland in the heart of LA and SLC. Snow banks and a snow machine created an authentic, immersive atmosphere as guests drove through the wintery backdrop to attend the premiere.

Adding to the excitement, the Housewives themselves made a glamorous entrance, adding a touch of star power to the already epic experience. Skis and winter elements further transported attendees straight into the RHOSLC world, blending fun, nostalgia, and the glamour of the show for an unforgettable event.

Design & Creative Direction: Annalisa Podwin
Strategy & Marketing: NBCUniversal
Production & Permitting: Empire Entertainment Fabrication: Pink Sparrow